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Paintly
Where Imagination Meets Instruction
UI/UX Case study
UI/UX Case study
Mobile App
Tools Used!
Project Overview
Paintly is an online art learning platform designed to provide interactive tutorials and a vibrant community for aspiring artists. The platform helps users enhance their artistic skills through structured lessons, creative challenges, and personalized learning paths.
Offer a structured learning journey with step-by-step tutorials.
Build a community-driven experience where users can share work and get peer support.
Incorporate an intuitive UI/UX and art challenge to make learning art fun and accessible.
Traditional online courses lack interactivity, making it difficult for learners to track progress and stay motivated.
Finding structured learning resources
Engaging with a supportive artistic community
Receiving real-time feedback
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Solutions
Problem Statement
Target Audiance
Beginners & Hobbyists (16-35 years old)
Aspiring Professionals (18-40 years old)
Digital Art Enthusiasts (16-40 years old)
Design Thinking Process
DEFINE
IDEATE
EMPATHIZE
PROTOTYPE
Brainstorming
Card Sorting
User Flow
User Persona
Journey Map
Empathy Map
Research
Survey
User Interview
User Persona
Journey Map
Empathy Map
Brainstorming
Card Sorting
User Flow
Wireframes
Visual Design
Prototype
Research
Survey
User Interview
Wireframes
Visual Design
Prototype
Project Timeline
UX Research
UI Design
DEFINE
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
Day 1
Day 3
Day 5
Day 7
Day 8
Day 14
Quantitative Research
Quantitative research is a method used to collect and analyze numerical data to identify patterns, relationships, and trends. This research focused on Surveys about users’ shopping habits, favorite fashion platforms, and struggles with online shopping.
1. What is your main goal when learning art online?
Improve basic skills
Explore different art styles
Just for fun/hobby
What challenges do you face in online art learning?
Lack of structured lessons
No real-time feedback
Difficulty staying motivated
3. How do you prefer receiving feedback on your artwork?
Feedback from art instructors
Peer reviews from a community
A mix of all
What feature would make an online art platform more engaging for you?
4.
Personalized lesson recommendations
Gamified challenges & rewards
Live Q&A sessions with artists
User Persona
A user persona is a fictional profile representing your target user, based on research. It includes details like age, goals, pain points, and behaviors to help designers understand user needs. Personas keep the design process user-focused, ensuring solutions align with real user expectations.
Persona: Lily – The Hobbyist
Empathy Map: Lily – The Hobbyist
Persona: Ryan – The Aspiring Professional
Empathy Map: Lily – The Hobbyist
Information Architecture
Information architecture (IA) is the process of organizing, structuring, and labeling content in a way that makes it easy for users to find information and navigate a product or website. It focuses on creating clear hierarchies, menus, and pathways to enhance user experience.
High-Fidelity Wireframes
Visual Design
What is unique in “Paintly”
Feedback
Feedback from art community
Recent art post of user
Users will get feedback from their mentor to improve more
Live Art Class
Real-time interaction with the instructor and other students through live comment section, allowing for immediate clarification of doubts
More engaging learning experience with live art classes
Structured course will help user to focus more.
Daily challenge
Daily challenge will help user to improve their skills and stay on the track in a fun way.
Daily challenge will help user to improve their skills and stay on the track in a fun way.
their will be devision like beginner, intermediate, advance
Protfolio
Users can showcase their artwork , achivement in their protfolio section and build a professional protfolio.
Some UI Design
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